Roadmapping as a Driver for Knowledge Creation: A Proposal for Improving Sustainable Practices in the Coffee Supply Chain from Chiapas, Mexico, Using Emerging Technologies

Abstract

Technologies are essential for productive sectors to increase competitiveness and improve sustainable development. However, the technology benefits present a great delay in adoption in agricultural sectors, due to discrepancies between scientific research and local needs. This article presents a study for improving sustainability practices in the coffee supply chain, using emerging technologies, of two localities in the Frailesca region from Chiapas, Mexico, based on the current situation, expectations and actions expressed by 165 coffee producers and 12 representatives of two coffee producers’ organizations. Based on Mentzer theoretical support, the technology roadmaps, knowledge management and digital compass were used to draw coffee supply chain processes to identify concrete actions and explore technologies. The results show that the technological route must be focused on renewing and improving coffee quality, getting quality certifications and access to specialized markets. Digital quality management and advanced statistical process control seem to be the appropriate emerging technologies for enhancing the acquisition of resistant varieties, proper pest management, improvement in the collection of coffee beans, the right time and way to plant a coffee plant, soil analysis and for the management of weeds and water conservation and harvesting as sustainable practices in this region. In addition, statistical correlation showed that digital technologies can be better adopted, on average, by producers with 4–6 family members, aged between 40–44 years and without additional crops. The findings propose sustainable practices linked with emerging technologies, based on a technology roadmap and knowledge management methodologies for this region.