A New Approach to Refining Land Use Types: Predicting Point-of-Interest Categories Using Weibo Check-in Data

Abstract

The information of land use plays an important role in urban planning and optimizing the allocation of resources. However, traditional land use classification is imprecise. For instance, the type of commercial land is highly filled with the categories of shopping, eating, etc. The number of mixed-use lands is increasingly growing nowadays, and these lands sometimes are too mixed to be well investigated by conventional approaches such as remote sensing technology. To address this issue, we used a new social sensing approach to classify land use according to human mobility and activity patterns. Previous studies used other social sensing approaches to predict land use types at the parcel or the area level, whilst fine-grained point-of-interest (POI)-level land use data are likely to more useful in urban planning. To abridge this research gap, we proposed a new social sensing approach dedicated to classifying land use at a finer scale (i.e., POI-level or building level) according to human mobility and activity patterns reflected by location-based social network (LBSN) data. Specifically, we firstly investigated spatial and temporal patterns of human mobility and activity behavior using check-in data from a popular Chinese LBSN named Sina Weibo and subsequently applied those patterns to predicting the category of POI to refine urban land use classification in Guangzhou, China. In this study, we applied three classification methods (i.e., naive Bayes, support vector machines, and random forest) to recognize category of a certain POI by spatial and temporal features of human mobility and activity behavior as well as POIs’ locational characteristics. Random forest outperformed the other two methods and obtained an overall accuracy of 72.21%. Apart from that, we compared the results of the different rules in filtering check-in samples. The comparison results show that a reasonable rule to select samples is essential for predicting the category of POI. Moreover, the approach proposed in this study can be potentially applied to identifying functions of buildings according to visitors’ mobility and activity behavior and buildings’ locational characteristics.