Exploring the Knowledge Structure and Hotspot Evolution of Greenwashing: A Visual Analysis Based on Bibliometrics

Author:

Wang Wei1ORCID,Ma Dechao2,Wu Fengzhi34,Sun Mengxin1,Xu Shuangqing1,Hua Qiuyue1,Sun Ziyuan1

Affiliation:

1. School of Economics and Management, China University of Mining and Technology, Xuzhou 221116, China

2. School of Economics and Management, Harbin Institute of Technology, Harbin 150000, China

3. School of Engineering, Massachusetts Institute of Technology, 77 Massachusetts Ave, Cambridge, MA 02139, USA

4. School of Engineering, The University of Tokyo, 7 Chome-3-1 Hongo, Bunkyo City, Tokyo 113-8654, Japan

Abstract

As environmental protection changes from a purely social benefit to a social benefit mixed with an economic gain, the marketing strategy practice of corporate greenwashing is starting to become a popular research topic. However, the total number of existing review articles on greenwashing research is relatively small, and there are deficiencies in quantitative research and generalizability, scientificity and systematization. This paper attempts to bridge these gaps by combining systems theory with bibliometrics and using visualization techniques to analyze the evolution of knowledge structures and hotspots in greenwashing. Based on this, this paper takes the literature on greenwashing in the Web of Science core set database from 2004–2022 as a research sample and uses CiteSpace 5.8.R3 to conduct a descriptive statistical analysis and carve a visual map to reveal the evolution pattern of research in the field of greenwashing in a comprehensive and systematic way. The findings show that greenwashing research is prevalent in developed countries and continues to attract more scholars globally, focusing on the interpretation of greenwashing definitions and concepts, influencing factors, consequences and governance models. Finally, this paper introduces the system governance theory and improves organizational isomorphism theory to further generalize the existing research framework on greenwashing and provides an outlook on the future direction of greenwashing research from three perspectives: greening screening research, impact research and governance research.

Funder

National Natural Science Foundation of China

National Social Science Fund Later Funding Project of China

Major Project of the Social Science Foundation of Jiangsu Province

Postgraduate Research and Innovation Projects of Jiangsu Province

Publisher

MDPI AG

Subject

Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction

Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. The Evolution of Greenwashing and Detection Mechanisms;Advances in Marketing, Customer Relationship Management, and E-Services;2024-06-28

2. Literature review of greenwashing research: State of the art;Corporate Social Responsibility and Environmental Management;2024-06-02

3. ESTUDO BIBLIOMÉTRICO DA PRODUÇÃO CIENTÍFICA SOBRE GREENWASHING;Revista de Gestão Social e Ambiental;2024-03-20

4. Global Digital Analysis for Science Diplomacy on Climate Change and Sustainable Development;Sustainability;2023-11-08

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