Micro-Level CSR as a New Organizational Value for Social Sustainability Formation: A Study of Healthcare Sector in GCC Region

Abstract

Purpose: The purpose of the research work is to investigate whether micro-level corporate social responsibility (MCSR) plays a positive role in forming and promoting organizational social sustainability (SOS). It further investigates how each of the four dimensions of MCSR are linked with organizational social sustainability. Additionally, the study aims at studying MSCR and SOS within a context where such kinds of studies are scant. Methodology: A quantitative, cross sectional, and explanatory design was used to conduct the study. A sample 516 respondents were drawn from five hospitals in Bahrain through random sampling technique, and 441 questionnaires complete from all aspects were included for analysis. Different reliability and validity tests were carried out to check the goodness of the data. Inferential statistics, including regression analysis, were applied to test the hypotheses. Findings: Data analysis showed a significant relationship between micro-level CSR and organizational social sustainability. Ethical dimensions of MCSR proved to be the most dominant influencer of SOS, followed by environmental dimension of MCSR. However, the relationships of philanthropic and economic MCSR with SOS were statistically significant, but the intensity of relationships was weak. Originality: It is the seminal work in terms of investigating the relationship between MSCR and SOS which, to the best of the researcher’s knowledge, has not been investigated before. Testing the relationship of each dimension of MCSR with SOS is another original value, in addition to the existing body of literature.