Can the Conditional Rebate Strategy Work? Signaling Quality via Induced Online Reviews
Author:
Affiliation:
1. School of Management, Jiangsu University, Zhenjiang 212013, China
2. School of Mathematical Science, Jiangsu University, Zhenjiang 212013, China
3. Institute of Applied System Analysis, Jiangsu University, Zhenjiang 212013, China
Abstract
Funder
National Social Science Foundation of China
Publisher
MDPI AG
Subject
Computer Science Applications,General Business, Management and Accounting
Link
https://www.mdpi.com/0718-1876/19/1/4/pdf
Reference42 articles.
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2. Impact of online product reviews on purchasing decisions;Constantinides;International Conference on Web Information Systems and Technologies,2016
3. Word of mouth: Understanding and managing referral marketing;Buttle;J. Strateg. Mark.,1998
4. The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement;Park;Int. J. Electron. Commer.,2007
5. The impact of electronic word-of-mouth communication: A literature analysis and integrative model;Cheung;Decis. Support Syst.,2012
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