Digital Entrepreneurship and Creative Industries in Tourism: A Research Agenda

Abstract

Recently, digital entrepreneurship and creative industries in tourism have been emerging strongly, possibly as a result of the global pandemic of the last two years. Their growth in the last decade has been due to the penetration of technology into the daily life of the tourist and the desire for tours that combine intangible value and a differentiated experience. This paper presents the findings of a research agenda that aims to identify key factors and research dimensions in the adoption of digital entrepreneurship and the creative industries in tourism. The study includes a critical analysis based on a literature review through a filtered search method of statistical information from 20 relevant scientific publications listed in the Scopus and Google Scholar databases. Additionally, this research addresses research gaps and recommends directions for future research. Finally, the conclusions are presented.