Affiliation:
1. İzmir Kâtip Çelebi University, Turkey
Abstract
The study provides a digital marketing strategies framework for digital enterprises by identifying the dynamic trends, barriers, and future developments of digital marketing. The study systematically analyzed academic articles about digital marketing in digital entrepreneurship. A review of the basic knowledge structure of the studies was presented by referring to the publications in which the terms digital entrepreneurship and marketing were examined together. The findings form the framework of topics (such as networking, digital marketing planning, and marketing technologies) that future researchers should explore in digital marketing in digital entrepreneurship. A comprehensive list of research relationships and priorities of digital marketing strategies in digital entrepreneurship has been developed. The study provides academics with research information on digital marketing strategies in digital entrepreneurship. For digital entrepreneurs, it offers a range of digital marketing strategies.