Affiliation:
1. Department for Public Relations, University North, 42000 Varaždin, Croatia
Abstract
Based on the fact that digitization of education and culture is one of the fundamental strategic objectives of the European Commission and based on the analysis of key documents published by the European Commission in recent years, it can be said that infrastructure, digital competences, and the use of digital content in the educational process are fundamental guidelines that will guide the transformation of educational systems in all EU Member States in the coming years. The aim of this article is to identify the factors, based on a survey of the respondents’ attitudes, that could drive digital transformation in secondary educational institutions in Croatia. Within the theoretical background of the technology acceptance model (TAM), the results of the survey of 185 teachers and subsequent factor analysis show that the material support of institutions is mandatory as a base for change, while individual factors such as fear of technology and digital enthusiasm could govern the teachers’ response to acceptance of the new technologies.
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