The Relationship of Symmetry, Complexity, and Shape in Mobile Interface Aesthetics, from an Emotional Perspective—A Case Study of the Smartwatch

Abstract

Products with interactive interfaces can be seen everywhere, and product interface design aesthetics is a topic that has begun to receive wide attention. Consumers’ perceptions of product interfaces come from their own emotions, and emotion plays a significant role in product interface design aesthetics. In other words, it must meet the users’ emotional and aesthetic requirements. Therefore, we need to better understand the aesthetic design criteria and how they stimulate specific emotional responses. This study takes the dial interface of smartwatches as its experimental sample and explores how the interaction effects of the screen shape (square and round) and the symmetry type and the complexity type of the interface design influence the users’ emotional arousal and valence. In addition, it analyzes the effects of the symmetry type, the complexity type, and the screen shape on the users’ arousal and valence. The results show that the attributes of interface design aesthetics (symmetry-asymmetry, complexity-simplicity, and square-round) affect the users’ emotional responses. Moreover, the interface shape is one of the important factors in the emotional response to an interface design. This paper, based on previous research, provides vital theoretical support for the relevant literature on interface design aesthetics and the users’ emotional state. In addition, it may provide a reference for designers and developers who wish to develop and implement emotional user interfaces that are designed to more effectively appeal to their emotions.