Social Groups and Polarization of Aesthetic Values

Abstract

Abstract When deciding what images we prefer, our brain must weigh many aesthetic variables, such as symmetry and complexity. To date, aesthetic research has mainly focused on investigating one variable at a time. In this article, we use symmetry and complexity to study the problem of multi aesthetic-variable interactions. For symmetry and complexity, there are two simple interaction hypotheses. The independence hypothesis proposes that the evaluation of aesthetic variables is mutually independent. Meanwhile, Birkhoff’s aesthetic-measure hypothesis predicts that people prefer images high in symmetry and low in complexity, and dislike the opposite. To test these hypotheses, we generated images that systematically varied in levels of symmetry and complexity. We then compared the subjects’ preference maps to identify regions of likes and dislikes. Unlike the predictions from these hypotheses, we found that most, but not all subjects, formed two distinct natural clusters, termed “islands,” in terms of likes and dislikes. We also found that people with more art exposure were less likely to belong to an island. If someone did belong to an island, their gender influenced which cluster they belonged to. We discuss alternate hypotheses, possible mechanisms for the occurrence of islands, and their possible social implications.