Exploring Digital Transformation Intensity and Its Relationship with Sustainability: Greek Managers’ Perspectives

Abstract

The digital transformation process gained significant research interest in recent years especially related to achievements in sustainability goals. Even though there exists growing research regarding various aspects of digital transformation and sustainability procedures, a more detailed analysis is needed in different national environments. The proposed study empirically analyzes the Greek managers’ perspective on the relationship between digital transformation intensity and sustainability practices implemented. Almost 156 Greek senior managers from various organizational sectors were interviewed, while a synthetic index already developed from previous studies was used. Results indicate that Greek companies do not fully exploit digital technologies to further develop their environmental practices. A digital transformation strategy contributes effectively to environmental strategies in the case of reducing emissions of waste and avoiding environmental accidents, while in the rest of the cases, emerging technologies play a less important role and not as a part of a holistic digital strategy.