Developing Digital Application to Improve Business Process Sustainability in An Indonesian Fast Moving Consumer Goods Company

Abstract

Abstract In the era of digital disruption, the main problem facing many companies is how they can keep up to date with technology and maintain their business sustainability. Manufacturing industry must immediately carry out digital transformation that leads to business process efficiency, better customer relationship management, as well as increased customer satisfaction and fast moving consumer goods industry was no exception. This paper aims to develop a mobile application development that specifically designed to serve consumers of an Indonesian Fast Moving Consumer Goods company. This company manufactures nutritional products for pregnant and lactating mothers. The mobile app is under development process and expected to be a digital communication hub between the company, the company’s Enterprise Resource Planning system and its customers as well as an innovative marketing toolkit for their sustainable business growth. Moreover, the app is designed to become an Omni-channel Retail application that allows consumers to get their products from the company’s various distribution channels, such as e-commerce, modern markets, traditional markets. This will streamline and integrate the shopping experience across channels.