Investigating the Cultural Impact on Predicting Crowd Behavior

Author:

Muhdher Fatima Jafar1ORCID,Abulnaja Osama Ahmed1ORCID,Baothman Fatmah Abdulrahman1ORCID

Affiliation:

1. Faculty of Computing and Information Technology, King Abdulaziz University, Jeddah 21431, Saudi Arabia

Abstract

The Cultural Crowd–Artificial Neural Network (CC-ANN) takes the cultural dimensions of a crowd into account, based on Hofstede Cultural Dimensions (HCDs), to predict social and physical behavior concerning cohesion, collectivity, speed, and distance. This study examines the impact of applying the CC-ANN learning model on more cultures to test the effect of predicting crowd behavior and the relationships among their characteristics. Our previous work which applied the CC-ANN only included eight nations using the six HCDs. In this paper, we including the United Arab Emirates (UAE) in the CC-ANN as a new culture which aided a comparative study with four HCDs, with and without the UAE, using Mean Squared Error (MSE) for evaluation. The results indicated that most of the best-case experiments involved the UAE having the lowest MSE: 0.127, 0.014, and 0.010, which enhanced the CC-ANN model’s ability to predict crowd behavior. Moreover, the links between the cultural, sociological, and physical properties of crowds can be seen from a broader perspective with stronger correlations using the CC-ANN in more countries with diverse cultures.

Publisher

MDPI AG

Subject

Computer Networks and Communications,Human-Computer Interaction

Reference13 articles.

1. A Novel Cultural Crowd Model toward Cognitive Artificial Intelligence;Baothman;Comput. Mater. Contin.,2021

2. (2023, March 14). Country Comparison—Hofstede Insights. Available online: https://www.hofstede-insights.com/country-comparison/.

3. (2023, March 14). The Dimension Scores in the Hofstede Model of National Culture Can Be Downloaded Here. Available online: https://geerthofstede.com/research-and-vsm/dimension-data-matrix/.

4. Favaretto, R.M., Musse, S.R., and Costa, A.B. (2019). Emotion, Personality and Cultural Aspects in Crowds, Springer.

5. Dimensionalizing Cultures: The Hofstede Model in Context;Hofstede;Online Read. Psychol. Cult.,2011

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