Constructing Fuzzy Hypothesis Methods to Determine Critical-To-Quality Service Items

Abstract

This paper constructs a performance evaluation matrix (PEM) with beta distribution. Beta is between zero and one, making it a suitable indicator to describe customer ratings of importance and satisfaction from 0% to 100%. According to the spirit of ceaseless improvement put forward by total quality management, the average ratings are set as the standard, and then the coordinates of each satisfaction and importance item is located in the performance areas. This makes it easy to identify critical-to-quality items that require improvement. However, the data collection method of questionnaires inevitably involves sampling error, and the opinions of customers are often ambiguous. To solve these problems, we constructed a fuzzy testing method based on confidence intervals. The use of confidence intervals decreases the chance of misjudgment caused by sampling errors, and more precisely gets closer to customers’ voices. This result is more reasonable than the traditional statistical testing principle. The proposed methods are applied to assessment of a computer-assisted language learning (CALL) system to display their competence.