The Role of Innovation Capacities in the Relationship between Green Human Resource Management and Competitive Advantage in the Saudi Food Industry: Does Gender of Entrepreneurs Really Matter?

Abstract

Adopting environmentally friendly behavior has become more than a claim. Green human resource management seems to be the solution where innovation will be a strategic lever to lead the company, with green practices, to the possession of a decisive competitive advantage. The purpose of this research is to examine the mediating role of innovation capacities in the relationship between green human resource management and competitive advantage in the Saudi food industry. The research compares between males and females in this relationship. For this purpose, we have used a quantitative approach to conduct the research. Using a sample of 1114 female and male entrepreneurs, owner–managers of small and medium different food companies, operating in the Saudi territory, especially in the major cities, namely Riyadh, Medina, Makkah, Sharaqiyah, Tabuk, Al Qasim and Najran. We were able to make a gender comparison of the mediating role of innovation in the above relationship. The results of the structural equation modelling (SEM) via AMOS software version 23 showed a perfect mediation of the innovation capacities for female entrepreneurs, and partial mediation for male entrepreneurs in the relationship between green human resource management and competitive advantage. Following a focus group with ten female and male entrepreneurs, we were able to understand the reasons for the results we arrived at. The results of our research have numerous implications for both scholars and policymakers, especially in relation to the Saudi food industry.