Advertising between Archetype and Brand Personality
Author:
Publisher
MDPI AG
Link
http://www.mdpi.com/2076-3387/6/2/5/pdf
Reference51 articles.
1. Advertising in Tourism and Leisure;Morgan,2013
2. Dimensions of Brand Personality
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4. Conceptualizing and Creating Brand Personality: A Narrative Theory Approach;Allen;Adv. Consum. Res.,1995
5. Consumers and Their Brands: Developing Relationship Theory in Consumer Research
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