Can an Experience with No Car Use Change Future Mode Choice Behavior?

Abstract

In order to determine whether an experimentally induced experience has the potential to change future travel mode choice, we recruited 10 families living in a middle-sized city who used a car at least four times a week, and made them stop using the car for one month. Each adult family member kept a travel diary and interviews were conducted prior to the experiment, after one month without a car, and then three months and one year after the experiment ended. The results suggest that the participants’ attitudes towards different transportation modes did not change during the period of the study, but their actual travel behavior did. In this respect, several factors were identified that influence travel mode choice, once the participants are made aware of the decision process and break the habit of car use.