The Impacts of Digital Technology on Service Design and Experience Innovation: Case Study of Taiwan’s Cultural Heritage under the COVID-19 Pandemic

Abstract

The aim of this research is to identify the digital technology impact and experience innovation of cultural heritages in the context of the epidemic. The authors created an analytical framework and used a qualitative exploratory multi-case study of three cultural heritages in Taiwan. The findings indicate that digital technology has facilitated further innovations in cultural heritages under the epidemic to be closer to consumers’ daily life and more connected with the young generation. Compared to traditional cultural heritages, profit-making cultural heritages need sales of its products to sustain operations, while live streaming, which is interactive, is rising as a new way to promote sales. Using multiple digital platforms can maintain consumers’ interest in the cultural heritages, encouraging follow-up visits and thus resulting in more traffic online and offline. This paper illustrates the advantages of digital technology in the context of the epidemic, highlighting the innovative technology of live streaming and social platforms introduced that are different from the traditional cultural heritages.