Abstract
The unique features of Non-Fungible Tokens (NFT) are becoming increasingly appealing as we spend more of our time online. This increased popularity is nevertheless not free of controversies, and there is a lack of clarity over the final form this digital asset will take. While there are some early adopters, the whole NFT ecosystem will have to be clarified for wider adoption, particularly the purchasing process. This research evaluates a model of the purchasing process of NFTs and the role of trust in this process. The validated model identified that the purchasing process of NFTs has four stages and each stage is affected by trust: (1) Trust in the cryptocurrency wallet, (2) trust in the cryptocurrency purchase, (3) trust in the NFT marketplace, and (4) trust in aftersales services.
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Reference32 articles.
1. Crypto assets regulation in the UK: An assessment of the regulatory effectiveness and consistency;Huang;J. Financ. Regul. Compliance,2021
2. Chohan, R., and Paschen, J. (Bus. Horiz., 2021). What marketers need to know about non-fungible tokens (NFTs), Bus. Horiz., in press.
3. Zhao, X., and Si, Y.-W. (2021, January 6–8). NFTCert: NFT-Based Certificates With Online Payment Gateway. Proceedings of the IEEE International Conference on Blockchain (Blockchain), Melbourne, Australia.
4. Prospecting non-fungible tokens in the digital economy: Stakeholders and ecosystem, risk and opportunity;Wilson;Bus. Horiz.,2021
5. Digital future of luxury brands: Metaverse, digital fashion, and non-fungible tokens;Joy;Strateg. Chang.,2022
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献