Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens

Author:

Joy Annamma1,Zhu Ying1,Peña Camilo1,Brouard Myriam2

Affiliation:

1. University of British Columbia Canada

2. University of Ottawa Ontario Canada

Publisher

Wiley

Subject

Finance,General Business, Management and Accounting

Reference35 articles.

1. Akhtar T.(2021).Sotheby's Take Its NFT Experiment Into the Metaverse. Retrieved fromhttps://www.coindesk.com/business/2021/10/14/sothebys‐takes‐its‐nft‐experiment‐into‐the‐metaverse/.

2. Bain M.(2021).Why Streetwear and NFTs are a Perfect match. Retrieved fromhttps://www.businessoffashion.com/articles/technology/why-streetwear-and-nfts-are-a-perfect-match/.

3. Betts P.(2011).Bulgari is new jewel in LVMH crown.Retrieved fromhttps://web.archive.org/web/20150101081603/http://www.ft.com/cms/s/0/9f3fdab0-48e8-11e0-af8c-00144feab49a.html#ixzz1FzqOyxCi.

4. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China

5. BOF Team(2021).De‐Materialization: Why the Metaverse is Fashion's Goldmine. Retrieved fromhttps://www.businessoffashion.com/videos/technology/the‐bof‐show‐with‐imran‐amed‐episode4‐dematerialisation/.

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