Mobile Collaborative Heatmapping to Infer Self-Guided Walking Tourists’ Preferences for Geomedia

Abstract

This paper proposes a model-less feedback system driven by tourist tracking data that are automatically collected through mobile applications to visualize the gap between geomedia recommendations and the actual routes selected by tourists. High-frequency GPS data essentially make it difficult to interpret the semantic importance of hot spots and the presence of street-level features on a density map. Our mobile collaborative framework reorganizes tourist trajectories. This processing comprises (1) extracting the location of the user-generated content (UGC) recording, (2) abstracting the locations where tourists stay, (3) discarding locations where users remain stationary, and (4) simplifying the remaining points of location. Then, our heatmapping system visualizes heatmaps for hot streets, UGC-oriented hot spots, and indoor-oriented hot spots. According to our experimental study, this method can generate a trajectory that is more adaptable for hot street visualization than the raw trajectory and a simplified trajectory according to its geometry. This paper extends our previous work at the 2022 IEEE International Conference on Big Data, providing deeper discussions on application for local tourism. The framework allows us to derive insights for the development of guide content from mobile sensor data.