Big-Data Management: A Driver for Digital Transformation?

Abstract

The rapid evolution of technology has led to a global increase in data. Due to the large volume of data, a new characterization occurred in order to better describe the new situation, namel. big data. Living in the Era of Information, businesses are flooded with information through data processing. The digital age has pushed businesses towards finding a strategy to transform themselves in order to overtake market changes, successfully compete, and gain a competitive advantage. The aim of current paper is to extensively analyze the existing online literature to find the main (most valuable) components of big-data management according to researchers and the business community. Moreover, analysis was conducted to help readers in understanding how these components can be used from existing businesses during the process of digital transformation.