Google Trends Analysis Reflecting Internet Users’ Interest in Selected Terms of Sexual and Reproductive Health in Ukraine

Abstract

Introduction: The war in Ukraine has had adverse impacts on all areas of life, including health-related issues. Limited access to medical care increases the need to look for alternative sources of medical information. Aim: To analyze trends of Internet users’ interest in sexual and reproductive health in Ukraine based on Google Trends. Materials and Methods: The retrospective study was based on the analysis of terms related to sexual and reproductive health searched by Ukrainian Internet users. The tool used was Google Trends. The period from 1 January 2021 to 1 January 2023 was analyzed. The time variability in search growths and peaks was assessed from the perspective of two time intervals (before the war and during the war) using the chi-square test. Results: Significant changes have been demonstrated in the interests of Internet users from Ukraine regarding selected issues of sexual and reproductive health during the ongoing war. Compared to the pre-war period, a marked increase was observed in active searches for terms such as “condoms” (p = 0.0081), “rape” (p = 0.0008), “syphilis” (p = 0.0136), “ovulation” (p = 0.0002) and “pregnancy test” (p = 0.0008). Conclusions: The conducted analysis clearly indicates an increased need for information regarding sexual and reproductive health among Ukrainian citizens during the ongoing armed conflict. The analysis of trends among Internet users interests can be a valuable source of knowledge for decision makers, including human rights organizations, regarding the scope and coordination of activities aimed at protecting the sexual and reproductive health of the inhabitants of Ukraine.