Mobile App Start-Up Prediction Based on Federated Learning and Attributed Heterogeneous Network Embedding

Abstract

At present, most mobile App start-up prediction algorithms are only trained and predicted based on single-user data. They cannot integrate the data of all users to mine the correlation between users, and cannot alleviate the cold start problem of new users or newly installed Apps. There are some existing works related to mobile App start-up prediction using multi-user data, which require the integration of multi-party data. In this case, a typical solution is distributed learning of centralized computing. However, this solution can easily lead to the leakage of user privacy data. In this paper, we propose a mobile App start-up prediction method based on federated learning and attributed heterogeneous network embedding, which alleviates the cold start problem of new users or new Apps while guaranteeing users’ privacy.