A Study on Perceptions towards Organic and Local Production, and Individuals’ Socio-Demographic and Geographical Affiliation Influencing Fruit and Vegetable Purchasing Preferences of EU Households

Author:

Varaldo Alice,Borra Danielle,Vassallo Emanuela,Massimelli Fabrizio,Massaglia StefanoORCID,Merlino Valentina MariaORCID

Abstract

This study investigates the preferences and the consumption models in the three most relevant F&V EU markets (France, Germany and Italy) in the function of individual attitudes towards local and organic production models. A structured questionnaire was submitted to a sample of 3000 consumers interviewed from December 2021 to January 2022 in the three selected geographical areas. Data were analyzed with the Principal Component Analysis and using the k-means cluster approach. Four main components (European is Better, Organic is Local, Quality is Origin-Related, and Clothes Do Not Make the Product) were defined and used to identify four different consumer clusters (organic and local-sensitive, origin and quality assessment, credence and intrinsic attributes, Global quality evaluation) across the entire sample of consumers. The main findings explain the importance of the origin of the F&V, which, however, is evaluated differently depending on the organic certification, the guarantees made by a brand/logo, and the evaluation of product quality cues. Furthermore, awareness of the logos significantly affects cluster composition and consumption orientation. Finally, the MLR model was applied, highlighting how certain socio-demographic variables, as well as the specific country, explain group membership very well.

Publisher

MDPI AG

Subject

Horticulture,Plant Science

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3