Influence of Social Capital, Social Motivation and Functional Competencies of Entrepreneurs on Agritourism Business: Rural Lodges

Abstract

This study is aimed at examining the relationships between social capital, social motivation and functional competencies and their effects on the participation in the development of an agritourism business among Tunisian entrepreneurs who already have rural lodges in the agritourism sector in Tunisia. The authors applied structural modeling of the partial least squares equation to analyze 100 questionnaires completed by participants and test the hypotheses. The results showed positive and direct effects concerning the two variables, namely, the social capital and functional competencies on the participation in the development of a business in agritourism. On the other hand, the mediating role of social motivation between social capital and participation in the development of an agritourism business has shown an insignificant effect. This study creates a distinctive theoretical contribution to the literature on social entrepreneurial factors by analyzing the relationships between social capital, social motivation and functional competencies of an entrepreneur on participation in the development of a business in agritourism. In addition, this study investigates numerous practical implications of these results.