Black Caviar Perturbs Reflection of Russian Geography: A Research Note of Aquaculture-Triggered Place Naming Puzzle

Abstract

Black caviar is often thought to be a typically Russian luxurious food product. Recently, its production has extended due to sturgeon aquaculture development. The analysis of the geographical affinities of the full-cycle companies and their aquaculture-sourced black caviar implies that the majority of them employs the Russian Caviar brand and/or refers to the Russian traditions and history. However, names, brands, and/or product positioning of several companies tend to mention geographical objects associated with the tradition places of black caviar production (Astrakhan, the Caspian Sea, and the Volga River), whereas these companies are located in the other, sometimes remote places (with distances over 1000 km). Such marketing solutions of black caviar producers perturb reflection of the Russian geography. The geographical indication (place of origin) of this fish product needs improvement, which is a task for companies, state, and professional societies.