Place branding: revealing the neglected role of agro food products
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics
Link
http://link.springer.com/article/10.1007/s12208-018-0211-9/fulltext.html
Reference101 articles.
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2. Agnoli, L., Capitello, R., & Begalli, D. (2014). Geographical brand and country-of-origin effects in the Chinese wine import market. Journal of Brand Management, 21(7/8), 541–558. https://doi.org/10.1057/bm.2014.27 .
3. Aitken, R., & Campelo, A. (2011). The four Rs of place branding. Journal of Marketing Management, 27(9–10), 913–933. https://doi.org/10.1080/0267257X.2011.560718 .
4. American Marketing Association (2017). AMA Dictionary. Retrieved from ( https://www.ama.org/resources/Pages/Dictionary.aspx ) in November of 2017.
5. Andersson, I. (2014). Placing place branding: An analysis of an emerging research field in human geography. Geografisk Tidsskrift-Danish Journal of Geography, 114(2), 143–155. https://doi.org/10.1080/00167223.2014.895954 .
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