Marketing mix modeling for pharmaceutical companies on the basis of data science technologies-Reference-Cited by-同舟云学术

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Marketing mix modeling for pharmaceutical companies on the basis of data science technologies

Published:2021-08-26 Issue:3 Volume:2 Page:274-289
ISSN:2683-1007
Container-title:Access Journal - Access to Science, Business, Innovation in the digital economy
language:
Short-container-title:ACCESS

Author:

Chornous Galyna^ORCID, ,FARENIUK Yana^ORCID,

Publisher

ACCESS

Link

https://journal.access-bg.org/journalfiles/journal/issue-2-3-2021/marketing_mix_modeling_for_pharmaceutical_companies_on_the_basis_of_data_science_technologies.pdf

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Differential Evolution Framework for Budget Optimization in Marketing Models with Saturation and Adstock Effects;Procedia Computer Science;2024

2. Optimization of Media Strategy via Marketing Mix Modeling in Retailing;Ekonomika;2023-03-13

3. PRINCIPLES OF EFFECTIVE PLANNING OF ADVERTISING ACTIVITY IN THE 21ST CENTURY;Economy of Ukraine;2023-02-24

4. Marketing Mix Modeling of Traffic to the Store Under the Covid-19 Crisis;KnE Social Sciences;2023-02-01

5. Churn Rate Modeling for Telecommunication Operators Using Data Science Methods;Marketing and Management of Innovations;2023

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