Combining Consumer Behavior with Music Psychology
Author:
Affiliation:
1. Kwansei Gakuin University Graduate School of Business Administration, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/40/1/40_2020.037/_pdf
Reference25 articles.
1. Bruner, G. C. (1990). Music, mood, and marketing. Journal of Marketing, 54(4), 94–104.
2. Dalla, B. S., Peretz, I., Rousseau, L., & Gosselin, N. (2001). A developmental study of the affective value of tempo and mode in music. Cognition, 80, B1–B10.
3. Dong, P., Huang, X. (I)., & Labroo, A. A. (2019). Cueing morality: The effect of high-pitched music on healthy choice. Journal of Marketing. Advance online publication. doi: 10.1177/0022242918813577
4. Dubé, L., Chebat, J. C., & Morin, S. (1995). The effects of background music on consumers’ desire to affiliate in buyer-seller interactions. Psychology and Marketing, 12(4), 305–319.
5. Edgeworthy, J., & Waring, H. (2006). The effects of music tempo and loudness level on treadmill exercise. Ergonomics, 49(15), 1597–1610.
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