Marketing Communication with Online Characters:
Author:
Affiliation:
1. Doctoral Student, Graduate School of Business Administration, Ritsumeikan University, Japan
Publisher
Japan Marketing Academy
Subject
General Earth and Planetary Sciences,General Engineering,General Environmental Science
Link
https://www.jstage.jst.go.jp/article/marketing/42/1/42_2022.036/_pdf
Reference29 articles.
1. Beldad, A., Hegner, S., & Hoppen, J. (2016). The effect of virtual sales agent (VSA) gender-product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention. Computers in Human Behavior, 60, 62–72.
2. Gammoh, B. S., Jiménez, F. R., & Wergin, R. (2018). Consumer attitudes toward human-like avatars in advertisements: The effect of category knowledge and imagery. International Journal of Electronic Commerce, 22(3), 325–348.
3. Hanus, M. D., & Fox, J. (2015). Persuasive avatars: The effects of customizing a virtual salesperson’s appearance on brand liking and purchase intentions. International Journal of Human-Computer Studies, 84, 33–40.
4. Hanus, M. D., & Fox, J. (2017). Source customization reduces psychological reactance to a persuasive message via user control and identity perceptions. Journal of Interactive Advertising, 17(1), 1–12.
5. Holzwarth, M., Janiszewski, C., & Neumann, M. M. (2006). The influence of avatars on online consumer shopping behavior. Journal of Marketing, 70(4), 19–36.
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