Source Customization Reduces Psychological Reactance to a Persuasive Message via User Control and Identity Perceptions
Author:
Affiliation:
1. The University of Nebraska–Lincoln, Lincoln, Nebraska, USA
2. The Ohio State University, Columbus, Ohio, USA
Publisher
Informa UK Limited
Subject
Marketing,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/15252019.2017.1287023
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