インターネット上の行動履歴データとインフルエンサー

Author:

Publisher

Japan Marketing Academy

Subject

General Earth and Planetary Sciences,General Engineering,General Environmental Science

Reference33 articles.

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3. Bristor, J. M. (1990) “Enhanced Explanations of Word of Mouth Communications: The Power of Relations,” Research in Consumer Behaviour, 4, pp.51-83.

4. Bucklin, R. E., Lattin, J. M., Ansari, A., Gupta, S., Bell, D.,Coupey, E., Little, J. D.C., Mela, C., Montgomery, A., and Steckel, J. (2002) “Choice and the Internet: From Clickstream to Research Stream,” Marketing Letters, 13(3), pp.245-258.

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