Sensory Marketing-Reference-Cited by-同舟云学术

Sensory Marketing

Published:2023-01-10 Issue:3 Volume:42 Page:3-5
ISSN:0389-7265
Container-title:Japan Marketing Journal
language:en
Short-container-title:MJ

Author:

Ishii Hiroaki¹^ORCID

Affiliation:

1. Editor and Associate Professor, School of Business, Aoyama Gakuin University, Japan

Publisher

Japan Marketing Academy

Subject

General Earth and Planetary Sciences,General Engineering,General Environmental Science

Link

https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.001/_pdf

Reference10 articles.

1. Bradlow, E. T., Golder, P. N., Huber, J., Jap, S., Labroo, A. A., Lehmann, D. R., Lynch, J., Mizik, N., & Winer, R. S. (2020). Editorial: Relaunching marketing letters. Marketing Letters, 31, 311–314. doi: 10.1007/s11002-020-09551-7

2. Ishii, H., & Hiraki, I. (2016). Tenpo kuukan niokeru kankaku marketing. Japan Marketing Journal, 35(4), 52–71. doi: 10.7222/marketing.2016.015（石井裕明・平木いくみ（2016）．「店舗空間における感覚マーケティング」『マーケティングジャーナル』35(4), 52–71）(In Japanese)

3. Krishna, A. (Ed.) (2010). Sensory marketing: Research on the sensuality of products. New York: Routledge.

4. Krishna, A. (2013). Customer sense: How the 5 senses influence buying behavior. New York: Palgrave Macmillan.（平木いくみ・石井裕明・外川拓（訳）（2016）．『感覚マーケティング―顧客の五感が買い物にどのような影響を与えるのか』有斐閣）

5. Lynott, D., Corker, K. S., Wortman, J., Connell, L., Donnellan, M. B., Lucas, R. E., & O’Brien, K. (2014). Replication of ‘Experiencing physical warmth promotes interpersonal warmth’ by Williams and Bargh (2008). Social Psychology, 45(3), 216–222. doi: 10.1027/1864-9335/a000187

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