Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials-Reference-Cited by-同舟云学术

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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials

Published:2021 Issue:5/6 Volume:15 Page:453
ISSN:1477-5212
Container-title:International Journal of Internet Marketing and Advertising
language:en
Short-container-title:IJIMA

Author:

Duh Helen Inseng

Publisher

Inderscience Publishers

Subject

Marketing

Cited by 5 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Quality of Information About Cosmetic Products in Social Media: One-Year Analysis of Portuguese Influential Instagram Profiles;Journal of Consumer Health on the Internet;2024-07-02

2. Digital Content Marketing and EWOM: A Mediational Serial Approach;Business Systems Research Journal;2023-12-01

3. The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentions;Young Consumers;2023-09-06

4. Let us talk about something: The evolution of e-WOM from the past to the future;Journal of Business Research;2022-10

5. What drives students to adopt m-learning apps? The role of e-WOM in signalling theory perspective;Behaviour & Information Technology;2022-08-04

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