Brand accommodation to informal communications on social media: with the mediation of communication appropriateness and the moderation of product involvement
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Published:2023
Issue:1/2
Volume:19
Page:42-62
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ISSN:1477-5212
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Container-title:International Journal of Internet Marketing and Advertising
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language:en
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Short-container-title:IJIMA
Author:
Jeong Hyun Ju,Kim Jihye
Publisher
Inderscience Publishers
Cited by
2 articles.
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