Role of electronic word of mouth on purchase intention
Author:
Publisher
Inderscience Publishers
Subject
Management of Technology and Innovation,Information Systems and Management,Management Information Systems
Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Factors Influencing Purchase Intention of Online Shopping Customers;Advances in Marketing, Customer Relationship Management, and E-Services;2024-03-05
2. The Role of Artificial Intelligence in Interactive Marketing: Improving Customer-Brand Relationship;The Palgrave Handbook of Interactive Marketing;2023
3. Evaluación de los efectos de la confianza del consumidor sobre el boca-oído electrónico (e-WoM) en tiendas de comercio electrónico en Colombia;Innovar;2022-12-21
4. Promoting online purchase intention through website quality, EWOM, receiver perspective, consumer satisfaction and brand image;International Journal of Research in Business and Social Science (2147- 4478);2022-02-14
5. Vlogger’s Reputation: Connecting Trust and Perceived Usefulness of Vloggers’ Recommendation with Intention to Shop Online;Journal of Creative Communications;2021-10-28
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