Identifying the causal relationship between social media content of a Bollywood movie and its box-office success - a text mining approach

Author:

Bhattacharjee Biplab,Sridhar Amulyashree,Dutta Anirban

Publisher

Inderscience Publishers

Subject

Management of Technology and Innovation,Information Systems and Management,Management Information Systems

Cited by 11 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Film Box Office Success Forecasting: A Genre-Driven Classification System Using Machine Learning and Cluster Analysis;2024 3rd International Conference on Applied Artificial Intelligence and Computing (ICAAIC);2024-06-05

2. Revisiting predictions of movie economic success: random Forest applied to profits;Multimedia Tools and Applications;2023-03-28

3. Do salespeople’s online profile pictures predict the number of online reviews? Effect of a babyface;European Journal of Marketing;2022-12-19

4. From Digital Content Marketing Toward Brand Engagement;The Emerald Handbook of Multi-Stakeholder Communication;2022-10-21

5. The making of box-office collection: qualitative insights from Bollywood;Marketing Intelligence & Planning;2022-06-28

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