From Digital Content Marketing Toward Brand Engagement

Author:

Fashami Rahime Zaman,Haghighinasab Manijeh,Seyyedamiri Nader,Ahadi Pari

Publisher

Emerald Publishing Limited

Reference152 articles.

1. Finding high-quality content in social media,2008

2. International journal of information management content design of advertisement for consumer exposure: Mobile marketing through short messaging service;International Journal of Information Management,2017

3. The impact of customer community participation on customer behaviors: An empirical investigation;Marketing Science,2010

4. Linking social media marketing activities with brand love: The mediating role of self-expressive brands;Kybernetes,2017

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