Green Hrm Practices and Quality of Corporate Performance: the Avenues Towards Green Business

Abstract

Objective: Achieving sustainability and performance has become a challenge for green hotels. The present study examines the role of green human resource management (GHRM) practices towards corporate performance and environmental strategy.   Theoretical framework: The study is conceptualized based on a vigorous literature review. Based on gaps; the present study explores the role of green resource management practices and quality of corporate performance in developing environmental strategy.   Method: The study adopted quantitative methods. The researchers collected 292 usable samples through a survey questionnaire from employees of green hotels in Egypt.   Results and conclusions: Employing SmartPLS 4, the study demonstrates a positive significant effect of sustainable job design on corporate performance and environmental strategy. The impact of sustainable reward and environmental strategy on corporate performance is significant and positive. On the other hand, the study found an insignificant effect of sustainable training and development and sustainable reward on environmental strategy. Moreover, the environmental strategy mediates the relationship between sustainable job design, sustainable training and development, sustainable reward and corporate performance. The study's findings guide hotel management to focus more on GHRM practices as these have massive contributions in promoting corporate performance and environmental strategy. Finally, the study's results would enrich the depth of literature through other cross-sectional empirical evidence in the present study.   Originality/value: This study overcomes the challenges and gaps in corporate performance and environmental strategy domains through green HRM in Egyptian green hotels.