Apparel Shopping Behavior of Elderly Men and Women

Author:

Chowdhary Usha1

Affiliation:

1. University of Missouri-Columbia

Abstract

70 interested elderly (65 yr. and over) men and women participated in an investigation of older consumers' apparel-shopping behavior and satisfactions and dissatisfactions with available clothing and facilities. Analysis showed that the participants considered shopping ease, wide variety, and label/brand as some of the important factors while shopping for clothes. The respondents were satisfied with good selection, closeness of the mall, and reasonable sales. However, their dissatisfactions ranged from service to fit and size, youthful styles, and abundance of imported clothing. In-store displays, mail order catalogs, and window shopping were the most commonly used sources of apparel information. Several implications of the findings were discussed and suggestions for further research were made.

Publisher

SAGE Publications

Subject

Sensory Systems,Experimental and Cognitive Psychology

Reference20 articles.

1. Fashion: From Class Differentiation to Collective Selection

2. Chowdhary U. (1987) Media usage by elderly and young consumers. ACPTC Proceedings Combined Central, Eastern, and Western Regional Meetings, page 6.

3. Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability

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