Self-Esteem, Age Identification, and Media Exposure of the Elderly and their Relationship to Fashionability

Abstract

The study examined the relationship between the fashionability of the elderly (65 and older) and its correlates. Dillman's Total Design Method approach was executed to conduct the survey. Four hundred and thirty elderly men and women participated in the study. The data were analyzed using descriptive statistics, factor analysis, and t-tests. The results indicated that significant differences existed between fashionability and media exposure for the female styles. No differences were found between fashionability and age identification and self-esteem for either sex. However, the findings did challenge some of the existing theories, which have been tested on younger populations.