Note on Consensual Assessment Technique in Creativity Research

Abstract

Amabile's Consensual Assessment Technique is commonly used in research on creative products. This study evaluates a modification of that technique which may facilitate research on creative products by calibrating nonexpert judges to expert judges in previous studies. University students ( N = 200; 59% women, M = 22.3 yr. of age, SD = 5.5) devised drawings to the Test of Creative Thinking-Drawing Production stimulus. These drawing products were rated by five artist-judges using the CAT and five psychologist-judges who first viewed 16 examples of the range of drawings in a previous study, referred to here as the modified consensual assessment technique. The 20 ratings of product creativity loaded on a single principal component, and the mean ratings correlated .91. Finally, the correlations of these ratings with other measures of creativity were nearly identical. Thus, a slight modification of the technique may be useful in programmatic research when the creativity task is not modified across studies and participants are like the present sample rather than from groups with specialized training or artistic talent.