Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services-Reference-Cited by-同舟云学术

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Spillover effects from unintended trials on attitude and behavior: Promoting new products through access‐based services

Published:2020-02-09 Issue:5 Volume:37 Page:705-723
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Lehr Adrian¹,Buettgen Marion¹,Benoit Sabine²³^ORCID,Merfeld Katrin⁴

Affiliation:

1. Department of Marketing and ManagementUniversity of HohenheimStuttgart Germany

2. Department for Marketing and ManagementSurrey Business SchoolGuildford UK

3. Department of Marketing and ManagementCollege of Business and Economics at Australian National University (ANU)Canberra Australia

4. Department of MarketingEBS Universität für Wirtschaft und RechtWiesbaden Germany

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21335

Reference102 articles.

1. Personal or Product Reputation? Optimizing Revenues in the Sharing Economy

2. When do materialistic consumers join commercial sharing systems

3. Integration theory and attitude change.

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1. Exploring rebound effects in Access-Based services (ABS);Journal of Business Research;2024-09

2. Comparing material and experiential framing in access-based fashion consumption and its influence on consumer happiness;Journal of Marketing Management;2024-04-08

3. Onto the light side of sharing: Using the force of blockchain;Journal of Business Research;2024-03

4. Toward an integration of blockchain technology in the food supply chain;Journal of Business Research;2023-07

5. Residential mobility boosts new product adoption;Psychology & Marketing;2022-12-23

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