Product line extensions: causes and effects
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management
Reference29 articles.
1. The Cyclicality of New Product Introductions*
2. Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes
3. Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio
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