Quality competition and entry deterrence: When to launch a second brand-Reference-Cited by-同舟云学术

Quality competition and entry deterrence: When to launch a second brand

Published:2017-06-28 Issue:8 Volume:38 Page:1201-1215
ISSN:0143-6570
Container-title:Managerial and Decision Economics
language:en
Short-container-title:Manage Decis Econ

Author:

Müller Stephan¹^ORCID,Götz Georg²^ORCID

Affiliation:

1. University of Göttingen; Göttingen Germany

2. University of Giessen; Giessen Germany

Publisher

Wiley

Subject

Management of Technology and Innovation,Management Science and Operations Research,Strategy and Management,Business and International Management

Reference26 articles.

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4. CAPA-Centre for Aviation 2013 Germanwings: Can a premium strategy sustain an LCC? Lufthansa would like to think so http://centreforaviation.com/analysis/germanwings-can-a-premium-strategy-sustain-an-lcc-lufthansa-would-like-to-think-so-132547

5. Vertical product differentiation with entry;Donnenfeld;International Journal of Industrial Organization,1992

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