Determinants of consumer loyalty towards celebrity‐owned restaurants: The mediating role of brand love
Author:
Affiliation:
1. Digital Platform and Strategies MICA Ahmedabad Gujarat India
2. School of Business Management SVKM's NMIMS Deemed to be University Indore Madhya Pradesh India
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1903
Reference103 articles.
1. The Relationship Between Retail Experience, Customer Satisfaction, and Behavioral Intention : Exploring the Consumer Shopping Behavior in Unorganized Retail Settings
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4. Structural equation modeling in practice: A review and recommended two-step approach.
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