Nonprofit marketing: the key to marketing's ‘mid-life crisis’?
Author:
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Reference52 articles.
1. (1998) ‘To Profitor not to Profit: The Commercial Transformation of the Nonprofit Sector’, Cambridge University Press, USA, pp. 1, 2.
2. A Generic Concept of Marketing
3. (1982) ‘Marketing for Nonprofit Organizations’, Prentice Hall, USA.
4. Do not‐for‐profits value their customers and their needs?
5. Marketing in the public sector: Inappropriate or merely difficult?
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