Let's play: Me and my AI‐powered avatar as one team-Reference-Cited by-同舟云学术

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Let's play: Me and my AI‐powered avatar as one team

Published:2021-04 Issue:6 Volume:38 Page:1014-1025
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Butt Asad H.¹^ORCID,Ahmad Hassan¹^ORCID,Goraya Muhammad A. S.²^ORCID,Akram Muhammad S.³^ORCID,Shafique Muhammad N.⁴

Affiliation:

1. School of Business Administration Dongbei University of Finance and Economics Dalian China

2. Portsmouth Business School University of Portsmouth Portsmouth England

3. Essex Business School University of Essex Colchester UK

4. Department of Business Administration Gomal University Khyber Pakhtoonkhwa Pakistan

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21487

Reference100 articles.

1. Integrating innovation diffusion theory with technology acceptance model: supporting students’ attitude towards using a massive open online courses (MOOCs) systems

2. Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions

3. Programmatic creative: AI can think but it cannot feel;Bakpayev M.;Australasian Marketing Journal,2020

4. Why Can I See My Avatar? Embodied Visual Engagement in the Third-Person Video Game

5. AI-enabled recruiting: What is it and how should a manager use it?

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