Political marketing in Pakistan: exaggerated promises, delusive claims, marketable development projects and change advocacy-Reference-Cited by-同舟云学术

Political marketing in Pakistan: exaggerated promises, delusive claims, marketable development projects and change advocacy

Published:2015-04-28 Issue:2 Volume:16 Page:140-155
ISSN:1472-3891
Container-title:Journal of Public Affairs
language:en
Short-container-title:J. Public Affairs

Author:

Yousaf Salman¹

Affiliation:

1. School of Business Administration; Dongbei University of Finance and Economics; Dalian China

Publisher

Wiley

Subject

Political Science and International Relations,Public Administration

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/pa.1562/fullpdf

Reference33 articles.

1. Relationship Marketing and the Political Process;Bannon;Journal of Political Marketing,2005

2. Cheema A Javid H Naseer FM 2013 Dynastic Politics in Punjab: Facts, Myths and Their Implications http://ideaspak.org/wp-content/uploads/2013/04/Dynasticism-in-Punjab-Paper.pdf

3. Change, Continuity and Progress: The Concept of Integrated Marketing Communications and Marketing Communications Practice;Cornelissen;Journal of Strategic Marketing,2003

4. Economic survey of Pakistan 2011-12 http://www.finance.gov.pk/survey/chapter_12/02-Agriculture.pdf

5. ECP 2013 http://ecp.gov.pk/Misc/GE-2013-Graphs/02_reg_votes_comparison.png

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